Proven structure based on four content levels:
- Home
- Landing
- Category
- Single Entry
Then we create dynamically nested page titles (the words at the very top of your browser) that make sure your site’s key words come first when a page from your site is viewed in search result pages.
We use robots.txt files on the host server, no-follow instructions for specific links within your website, and permalink URIs to keep search engine spider and bot software focused on the correct pages and content in your site.
We develop your site to dynamically produce clean, human-readable and easily recognizable nested URI addresses for your site’s pages.
We promote the use of Channels and Categories to help you organize your information in a way that makes it easy to use by both search engines and humans.
We code for, and regularly test our sites for web accessibility standards, as these not only make your web site better for humans, coding to accessibility standards also improve a site’s search-ability.
We promote the use of text-based navigation over images becuase text has proven more reliable for search engines and is easier and more cost-effective to update, and if needed, translate than images.
We also build-in systems that allow for the proper use of headings, lists and hyperlinks to allow search engines to locate the most important information on each page.
We also review website performance on the web using online resources like Google Webmaster Tools, Google Analytics, Website Optimization, WAVE Accessibility and the w3 Code Validators.