2012 Annual Benefit Report
NetRaising worked on approximately 200 websites and launched 42 new or redeveloped websites during 2012. Ninety-five percent of those new launches were for nonprofits and schools. The company continues to operate virtually, keeping its environmental impact to a minimum. The business continues to be financially profitable and requires no investment capital or need to carry any debt. Our new, low cost, quick design template was a big success this year. We also right-sized our team without damaging any relationships.
Social Benefit
- 3.2 living-wage jobs
- 76 nonprofit and education organizations served
- 42 new or redeveloped
Environmental Responsibility
- operating from four virtually-connected home offices
- 3 reams of paper purchased for our nearly paperless office
- 1 retired computers recycled at FreeGeek »
- 0 miles of air travel
- 100% of host servers leased from a Climate-Positive Provider »
Financial Sustainability
Client Retention:
- 85% of new and redeveloped website projects were for existing clients
New Client Development:
- added 12 new clients
Debt/Investors:
- 0 (zero) debt balance carried beyond any 30-day period
Revenue:
- 9% increase in gross revenue
- 21% increase in net revenue
- 20% increase in pre-contracted services
- 73% of revenue came from pre-contracted services
Expenses:
- 59% of net revenue went to owners
- 41% of net revenue went to associates and expenses