Built with SEO in Mind

We build each website with Search Engine Optimization (SEO) in mind, adding dozens of tiny little details that help it work well for search engines and humans.

We start with a proven content structure that’s based on four content levels:

• Home
• Landing
• Category
• Single Entry

Then we create dynamically nested page titles (the words at the very top of your browser, in the tab) that make sure your site’s keywords come first when a page from your site is viewed in search result pages.

We use robots.txt files on the host server, no-follow instructions for specific links within your website, and permalink URIs to keep search engine spider and bot software focused on the correct pages and content on your site.

We develop your site to dynamically produce clean, human-readable, and easily recognizable nested URI addresses for your site’s pages.

We add XML and text-based dynamic site maps to make sure that search engines understand the website’s structure.

We promote the use of Channels and Categories to help you organize your information in a way that makes it easy to use by both search engines and humans.

We code for and regularly test our sites for web accessibility standards, as these not only make your website better for humans, coding to accessibility standards also improve a site’s searchability and page rankings.

We build-in systems that allow for the proper use of headings, lists, and hyperlinks to allow search engines to locate the most relevant information on each page.

We also review website performance on the web using online resources like Google Search Console, Google Analytics, WAVE Accessibility and the w3 Code Validators.