Oregon Business Council Brand Refresh

The Oregon Business Council (OBC) reached out to NetRaising in 2021 about refreshing the organization’s branding.

NetRaising worked through a design process with OBC to discover, explore, and refine the new logo into a brand that illustrates the diversity and unity of its policy agenda.

Proudly serving Oregon Business Council for more than 13 years.

The Oregon Business Council is an association of more than 40 business community leaders focused on public issues that affect Oregon’s life and future. Founded in 1985, we are patterned after the national Business Roundtable and affiliate organizations in a number of other states. Our mission is to partner with other Oregon leaders to identify and address policy issues of long-term importance to the well-being and prosperity of Oregonians—all of them in all parts of the state.

OBC is nonpartisan and independent, and our policy agenda is broader than the interests of individual businesses or industries. Since our founding, we have worked on issues as diverse as K-12 and higher education, health care, salmon and watershed health, a drug-free workplace, transportation, fiscal reform, and economic development.